Looking to boost your mortgage business? For just $400/month, you can leverage targeted marketing efforts that bring measurable results. Here’s how our strategy works and why it delivers a strong ROI for loan officers:
Our strategy is based on proven metrics, targeting highly motivated prospects in areas where people are likely to be moving or seeking a mortgage. The $400/month investment isn’t just about sending mail—it’s about building a pipeline of clients that continues to grow and provide value for months (and even years) to come.
Direct Mail Response Rates
By sending 200 targeted mailers, you’ll quickly start seeing responses from potential clients. Here’s the breakdown:
- Quick Response: You can expect 3-7 responses shortly after your mailers go out. On average, that’s about 5 immediate responses.
- Ongoing Responses: Over time, you’ll see a steady increase in responses, with an expected 8-10 responses per 200 mailers.
Referrals from Listings & Open Houses
Our marketing doesn’t stop with mailers. Targeted marketing increases your visibility and positions you as a go-to lender. Here’s how:
- Every 5 listings you work with could generate 2 mortgage referrals on average.
- With each listing potentially hosting 3-4 open houses, your exposure grows, leading to even more opportunities for loan applications.
High Conversion to Loan Applications
With every response, there’s a strong potential to convert these into actual loan applications. Assuming a 20% conversion rate:
- In the first month, you could convert 1 response into a loan application. With an average commission of $3,500 per loan, that’s an immediate return on your investment.
- Over time, as your response rate grows, you can expect up to 2 loan applications per 200 mailers, bringing in $7,000 in commission per month.
Maximizing the Value of Expired Listings
Expired listings are valuable because the owner recently made the emotional decision to move. As a percentage, only corporate relocation is a higher velocity of “must move buyers.” When you focus on expired listings, you’re targeting individuals who are ready to take action, improving the efficiency of your marketing.
Return on Investment (ROI):
From each loan application per month, you’re already earning back 6.25 times your marketing investment (of $400) with an average commission of $3,500.
Long-term Growth:
As responses increase over time, you can expect to generate $7,000 monthly from 2 loan applications, delivering a 17.5x ROI.
By consistently mailing targeted, well-crafted content to just 200 homes per month, your marketing investment quickly turns into tangible profits. This will be more effective than old-school geographic farming, where most people are not moving. Targeting Expireds, this is a demographic that has already tried to sell, and will most likely return to the market.
While we have confidence in the real estate agent, we equip them with the strategy to convert the listing at a better list price, so the seller can become a buyer.